As they are series, the current is common to all the bulbs, but the voltage is shared by each bulb, 24 volts divided into 30 bulbs, is 0.8 volts per bulb, this seems very low, I am wondering if that control box has a step up voltage system, that gives say 110v so then each bulb would be around 3.66v, and if 220v then 7.2v
at 1.5 volts per bulb, the voltage should be around 45volts, its difficult to measure the voltage at any given socket as it requires the string to be fully working, if its to give a reasonable answer, if you put a high impedance meter such as a DVM in series, the reduced current means it might actually show the total supply voltage to the string, or depending upon the resistance ratio, a bit less, see resistance in series, it just adds up, whilst in parallel it should show the volt drop across the bulb.